Which AI App You Choose Matters Less Than Getting Really Good at How AI Works
This space will be won by those who roll their sleeves up and get to work.
The AI space moves fast.
DeepSeek is the latest name to hit the scene...
Claude has passed ChatGPT in usage...
And every week, the media is fixated on the next shiny object.
The temptation?
Rotate between them. Chase the latest model. Get excited about each new app. Spend a bunch of time figuring out which one is "best."
But here’s the thing—these models are all pretty similar. And they always will be.
The real skill isn’t picking the best one...
It’s getting really good at how LLMs (Large Language Models) work in general.
Avoid paralysis by analysis—and simply dive in.
The Bigger Skill: Mastering the Tool
Instead of bouncing between models, invest time in building practical AI skills:
1. Learn how to prompt effectively.
The right phrasing can mean the difference between mediocre and incredible results.
Experiment. Refine. Adapt.
One example, particularly when using an AI bot for sales and marketing content?
AI is great at building a "persona" of your ideal client profile.
Tell your LLM exactly who your perfect customer is. With as much detail as possible.
Then, give it your draft marketing email or sales script...
And ask it to rip it to shreds and make it better so it connects better with the prospect you have in mind.
This takes a bit of time—all good prompting does. But it's worth it.
2. Learn how to validate AI-generated answers.
These models make mistakes—often with extreme confidence.
Knowing when to trust and when to verify is a critical skill.
An easy tip?
When it gives a stat, ask: "Where did you find that number? I need a reputable source."
It'll often apologize... and issue a correction.
3. Learn how to connect APIs and understand API billing.
Many businesses are wasting money on inefficient API calls...
Or failing to leverage integrations that could save hours of work.
This area is a bit more technical, for sure.
So if you need help, don't be afraid to "phone a friend" with some IT expertise.
4. Reimagine workflows around automation.
Instead of just using AI as a faster Google, rethink entire processes.
What can be automated? Where can AI replace, augment, or accelerate work?
If a process is being done in the same way over and over...
It's likely that AI can help.
This Will Be Won by the Doers
If we find ourselves reading about AI more than using it...
We’ve got a problem.
The advantage won’t go to the person who can name the latest models.
It will go to the person who actually knows how to use them.
So get hands-on.
Because the future belongs to those who dive in—not those who just watch.