The #1 objection to outsourcing. And why it's wrong.

My personal take.

“I can do that myself.”

These 5 words are said every day across America…

By business owners in every industry. 

Whether we're talking about marketing, IT, recruiting, or any other business process…

This attitude is especially prevalent in smaller businesses. 

And I would say definitely tends to be the #1 objection to leveraging outsourced partners.

Now, are business owners wrong for thinking this? 

No. They aren't. 

They really can do their own branding, paid ads, candidate recruiting…

And depending on the area, some of them can do an amazing job. 

But usually? This is still wrong thinking. 

Here's why…

The CEO is always the top bottleneck in any business. 

Their thinking.

Their calendar.

Their skills. 

Their network. 

And their time.

By embracing a DIY mindset for EVERY business area…

Too many owners are slowly overloading their calendars and making it impossible to do the critical parts of their job with excellence. The key growth stuff that only they can do.

Of course, we can all respect the argument for saving $3,000/month. Especially in this economy. 

But…when saving $3,000 actually means giving up on our next $40,000? The focus is wrong. And the opportunity cost of the business owner personally investing their time is just too high. 

So, don't be afraid to push back on this thinking. 

Delegate to teammates and partners without feeling guilty…

Because, frankly?

Our team needs us to be a true CEO a whole lot more than they need us to be their IT manager or recruiting quarterback.